SERVICES
C Sharp Consulting provides hands-on guidance for artists, creators, and music organizations navigating today’s music industry. Our work combines strategic thinking with real-world experience—designed to support sustainable careers, protect creative rights, and create long-term value.
Artist Management
We work closely with artists to build focused, sustainable careers—providing both strategic oversight and day-to-day support.
- Career planning and long-term development
- Tour and live performance strategy
- Contract review, negotiation, and representation
- Day-to-day business and career management
Digital Strategy & Marketing
A clear, cohesive digital presence is essential. We help artists align branding, content, and platforms to support growth and visibility.
- Social and content strategy
- Streaming platform positioning and optimization
- Data-informed digital advertising campaigns
- Audience development and fan journey planning
Rights & Monetization (Publishing & Licensing)
Protecting creative work and capturing its value requires precision. We guide artists through the complexities of rights, registration, and revenue.
- Rights management and royalty oversight
- Publishing administration support
- Sync licensing for film, television, and advertising
- Songwriter and producer collaboration strategy
Brand Strategy & Partnerships
Artists operate as brands in today’s marketplace. We help shape identity and identify opportunities that align creatively and strategically.
- Artist brand positioning and identity development
- Sponsorship and endorsement strategy
- Merchandise and product collaborations
- Strategic partnerships within the music industry
Education, Mentorship & Speaking
Supporting the next generation of music professionals is core to our mission.
- Internship program (in partnership with Columbia College Chicago)
- Mentorship for emerging artists and managers
- Speaking engagements, panels, and workshops
How We Work
C Sharp Consulting is a boutique firm by design. Our approach is hands-on, collaborative, and tailored—never formulaic. We don’t apply templates or one-size-fits-all solutions. Every engagement begins with understanding the artist, the goals, and the realities of the market.
Why C Sharp Consulting
C Sharp brings together complementary experience across business, education, and creative practice.
Kent Anderson is a musician, published author (It’s All About The Music Marketing Stupid, Second Edition), music industry executive, consultant, lecturer, bassist, and Adjunct Professor of Instruction at Columbia College Chicago.
Gerey Johnson is a guitarist, producer, music director, and seasoned music industry professional with decades of experience in performance, production, and artist development.
Together, strategy meets artistry.
Let’s Start the Conversation
For consulting inquiries, artist management, or speaking engagements:
