Whether you're in a band, a solo artist, or aspiring to build a career in the music business, this is the practical playbook for turning creativity into traction. Now in its Second Edition, it breaks down what actually matters — audience targeting, being your own best publicist, getting found online, nailing your single release strategy, getting paid for live gigs, and claiming every dollar you're owed, from copyright registrations to streaming royalties. Written by Kent Anderson & Jerry Brindisi. Available now in print and digital from your favorite online bookstore.